The New Nashville Superspeedway: Season Tickets Campaign

Tennessee is renowned for it’s southern hospitality, Blue
Ridge Mountains, country music, and football, but let’s not forget southerner’s
adore a good stock car race! Tennessee is fortunate to be so well represented in
the world of automobile racing with residents like Bobby Hamilton, Sterling
Marlin, Casey Atwood, and Darrell Waltrip.

Currently, the ‘talk-of-the-state’ is focused on the New
Nashville Superspeedway under construction, a diamond in the rough, but soon to
become a gem among the top echelon of racing facilities. The Grand Opening for
the 1.33 mile concrete oval track is on schedule for April 2001; with the season
ticket drive beginning as early as next month.

Sean Dozier, Public Relations Director for the facility, is
excited and confident the new track will be an immediate and flourishing
success! Dozier said, "So far, so good with the construction staying on
course. Our big focus presently is the November 15, 2000 date that kicks off the
season ticket sales. We hope to have a big celebration with drivers and other
dignitaries in attendance to help promote the future of our superspeedway. We
really want and expect it to be a big media event, which should in turn boost
the ticket sales. The prices for season tickets will range from $245-$660 each
for adults."

Considering what the $660 dollar "Premium Plus"
price tag includes, it’s a great opportunity for any race fan to become a
permanent owner of one of the best seats in the house at or near the
start/finish line! Included with the Premium Plus package is individual 22-inch
stadium seating with cup holder and arm rests, access to the terrace, which
includes a complimentary buffet, cold drinks, and a cash bar. This package also
includes special parking directly behind the main grandstand, a yearly renewal
option to your seat, and a choice to buy tickets to all non-racing events as
well.

Dozier stated, "We really think we’ll sell a lot of
season tickets and then after the first of the new year, if we have any tickets
left, we’ll sell them on an individual basis to the public. We’ve already
sold out the 26 luxury boxes, which is indicative as to the corporate interest
in this project. Of course, our ultimate goal is to secure a Winston Cup race,
at which time we’ll expand our seating capacity from 50,000 up to 200,000
available seats! Everyone knows that a Winston Cup race is the "Big
Daddy" of racing, but we have an exciting inaugural season planned and it
will give us a chance to prove we deserve a Cup race in the future."

The first big event at the new superspeedway is scheduled for
the weekend of April 12-14, 2001. The Busch Grand National Series will invade
the new track and will be nationally televised, which will give the country at
large it’s first glimpse of the complex and the surrounding community. Also
scheduled the same weekend is the ARCA Bondo Mar-Hyde Series, an exciting event
showcasing present and future drivers.

July 19-21, 2001 will mark the second big weekend of racing
with the Indy Racing Northern Light Series zooming into town for the first ever
night race at the track. Dozier said, "Although this part of the country
may be perceived as NASCAR territory, the IRL has generated a great deal of
interest. Having those open-wheel guys here, at night, traveling in excess of
200 mph should give racing fans their money’s worth, no doubt. This race is
scheduled to air on ESPN."

The other race scheduled that weekend is the Coors Light
Silver Bullet Series sprint cars, which produced drivers such as Tony Stewart
and Jeff Gordon, two of the best NASCAR Winston Cup on the circuit today.

What inaugural season would be complete without a visit from
those bang ‘em up drivers from the Craftsman Truck Series? The weekend of
August 9-11, 2001 will be another opportunity to see racing under the lights of
the new superspeedway and will showcase precisely why the CTS is the fastest
growing part of NASCAR. The Trucks bring the fans the heart-pounding excitement
they have grown to expect with premier racing.

Dozier added, "People are really following and getting
more involved with the Craftsman Truck racing, it’s racing at its best and we’re
tickled to have them on our inaugural season schedule."

Finally, November 23-25, 2001 will be the time for the MBNA
All-American Thanksgiving Classic NASCAR All-Pro Series featuring young drivers
with aspirations of driving their way straight into the coveted Winston Cup
Series.

Also, on tap during the holiday extravaganza will be the
Goody’s Dash Series.

"The All-American All-Pro race will continue at the old
speedway in 2000," said Dozier. "We certainly look forward to
relocating everything here in 2001 with the exception of the weekly Saturday
night racing which will continue at the old facility until the lease expires
with the Nashville Fairgrounds in two years. The Saturday night Late Model and
Truck events generate two to three thousand people on a weekly basis and we feel
sure that number will increase once it relocates to this beautiful, secluded
superspeedway."

Dozier continued, " We want everyone to know we’re
opening the 1.33 mile superspeedway and the 1.8 mile road course in our opening
season. In years two and three we plan to open the short track, ¼ mile drag
strip, and the 0.4 mile dirt track. Eventually, we’re on schedule to become
the largest motor complex in the nation!"

Most any developer of such a massive undertaking knows the
traffic plan and parking area is crucial to repeat business and positive
feedback. Adequate parking and traffic control is an ever-growing obstacle to
communities hosting such events as NASCAR racing. Fans literally spend hours
inching along in traffic snarls while entering and exiting a speedway, that is,
once you have finally hiked a country mile back to your vehicle. While this
problem may never have an absolute flawless solution to satisfy 100% of the
public, the new Nashville Superspeedway may be the exception.

Dozier said, "First of all, we have an excellent parking
plan for this 1,200 acre campus. We will have gravel roads to get into the turf
parking areas and that should nearly eliminate problems with mud. We can
accommodate 50,000 cars during the first phase of completion and 100,000 cars
during the second phase. We feel we have the best traffic plan in motorsports
with a seven-lane access road from I-840, which will get folks in and out
quickly. We also have access roads coming off Highway 231 South with a five-lane
road connecting I-840 and Highway 231."

Dozier continued, "The local Sheriff’s Department is
helping us out with the traffic plan. The whole area is kept updated on every
phase of the new track, such as the Sport’s Authority, Sport’s Council of
Wilson County, and all the County Commissioner’s. The community involvement is
key here and have a vested interest in the construction and completion."

The economic impact in the geographical area of a
superspeedway can be staggering! Dover Downs Delaware-based racetrack estimates
a $40 million dollar surplus added to their economy bi-annually when the Winston
Cup and Busch Grand National teams invade their small city and surrounding
communities as well.

Dozier stated, "The economic impact is already being
felt in a positive way with new hotels under construction now. Most of the area
hotels are already a sell-out for the first two races in 2001, which adds
further proof that Middle Tennesseans are greatly interested. It’s just a very
positive thing for this whole state actually. We feel very fortunate to have an
elite list of Winston Cup and Busch drivers who call Tennessee home. We have
Sterling Marlin, Bobby Hamilton, Joe Ruttman, and others who can be a tremendous
help drawing in the fans. They all participated in the unveiling of the new logo
recently and we’re hoping many Cup drivers will be on hand for the first ever
BGN race here. It’s an off week for the Cup guys, so that’s an opportunity
not only for some of them to attend, but to race as well." "Big names
draw big crowds," added Dozier.

While Denis McGlynn, CEO of Dover Downs Entertainment,
proudly considers the new superspeedway his "baby", the fans should
quickly adopt the same enthusiastic attitude! Once the general public gets an
overall visual of the remarkable facility, especially while atop a cliff that
overlooks the track and slated to become a RV park, they will undoubtedly be
impressed. Not only will they see a state-of-the-art track, but a view of the
beautiful surrounding countryside of Middle Tennessee! The expansion capability
and the statewide interest to bring big time racing back to Tennessee should
spell success for the new Nashville Superspeedway!

Editor’s Note: When Tammy recently visited the Speedway,
she was nice enough to take some pictures. Here’s
a slide show of those pictures.